When you're creating advertising copy, it's important to remember that you're writing for others, not for yourself. Make it as easy for them as possible.

In an essay published in 1946 called "Politics and the English Language," George Orwell gave us six rules for better writing.

As Facebook's reach slowly declines, companies and brands are racing to discover the next big social media goldmine. Last year, Forbes touched on the growing power of Instagram, the photo-sharing app that Facebook bought in one of the best deals in its history.

Businesses depend on the specialized skills and well-defined priorities of employees across a range of functional areas to achieve company objectives, but there are occasions when companies face challenges, like new product development, which require several functional areas to work together towards a common goal. 

News flash: it’s 2015, and more critical than ever that your business has an effective mobile marketing strategy. 

Most business people know that social media is a great tool for building credibility and creating and maintaining a positive brand image. You know, for marketing. Unfortunately, most people simply leave it at that.