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Build customer retention and brand loyalty?Earn a customer base by marketing yourself?

Even in the days of social media and native advertising, email marketing is still a valuable tool for digital marketers. In fact, a recent marketing survey by the research firm Ascend2 revealed that email marketing remains the most effective tool in digital marketing, fending off buzzwords like blogging, SEO and social media.

Legendary football coach Vince Lombardi said:

“Coaches who can outline plays on a black board are a dime a dozen. The ones who win get inside their player and motivate.”

Most trade shows aren't worthless, but most trade-show booths are. It's no mystery why the average trade-show design isn't working: In order to succeed at a trade show you not only need a better display, but also better strategies for getting people to come to your display.

Whether your current field-marketing strategy puts you behind a trade-show booth or brings you out to the streets, you've probably noticed that the biggest difference between traditional- and experiential-marketing efforts is the people!

According to social media expert Simon Mainwaring, "One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start."

Your business is up and running, and you already have an effective website that's generating market-research leads. But how exactly do you classify these leads? Are they marketing leads or sales leads?

You've finally started your dream business. You have a website and an online marketing plan, but you're just not turning leads into customers at an acceptable rate. Having a booth at a trade show is a great way to provide product sampling for potential customers.