About Joshua

I’ve built businesses, led teams, and helped thousands of travel advisors grow. But behind every title and achievement, there’s a deeper force—a drive to create, to connect, and to keep growing, even when life gets messy.

I call this my Phenomenal Force.

This is where I share the side of my story you won’t find in a bio or on a conference stage: caring for my mum with Alzheimer’s, finding joy with my dogs, rediscovering my voice through music after 15 years, and wrestling with what it means to be truly fulfilled.

I’ve been through reinvention, loss, and the messy middle that comes with real growth. My goal is to show up as a whole human, not just a highlight reel. If you’re searching for meaning, craving connection, or just need a reminder that you’re not alone in your growth, you’re in the right place.

Phenomenal Force isn’t about being perfect. It’s about having the courage to show up, to grow, and to inspire others to do the same.