When you're creating advertising copy, it's important to remember that you're writing for others, not for yourself. Make it as easy for them as possible.

In an essay published in 1946 called "Politics and the English Language," George Orwell gave us six rules for better writing.

As Facebook's reach slowly declines, companies and brands are racing to discover the next big social media goldmine. Last year, Forbes touched on the growing power of Instagram, the photo-sharing app that Facebook bought in one of the best deals in its history.