Most trade shows aren't worthless, but most trade-show booths are. It's no mystery why the average trade-show design isn't working: In order to succeed at a trade show you not only need a better display, but also better strategies for getting people to come to your display.

Whether your current field-marketing strategy puts you behind a trade-show booth or brings you out to the streets, you've probably noticed that the biggest difference between traditional- and experiential-marketing efforts is the people!

According to social media expert Simon Mainwaring, "One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start."