Your business is up and running, and you already have an effective website that's generating market-research leads. But how exactly do you classify these leads? Are they marketing leads or sales leads?

You've finally started your dream business. You have a website and an online marketing plan, but you're just not turning leads into customers at an acceptable rate. Having a booth at a trade show is a great way to provide product sampling for potential customers. 

In today's fast-paced and competitive business world, any edge you have over your competitors in sales or service can make the difference in whether you gain or lose a sale. Automated touch-tone customer help systems used to be the norm, but times are changing.